Statistics

Gambling market revenue in Europe
Gambling market revenue in Europe

16.11.2018

Like in many other sectors, the COVID-19 pandemic led to reduced market revenues in Europe’s gambling sector in 2020 and 2021, compared to previous years, and accelerated a pre-existing growth trend of online. In 2021 Europe’s total gambling market revenue is expected to be worth €87.2bn in gross gaming revenue,...

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Regulated online gambling market in Europe
Regulated online gambling market in Europe

Regulated online gambling is growing. In 2021, Europe’s online gambling market is expected to achieve 82.7% onshore market channelling, meaning that over four fifths of Europe’s online gambling activity, by revenue, will take place on gambling websites or apps which are licensed and regulated in the country where the gambling...

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Most popular online gambling products in Europe
Most popular online gambling products in Europe

Sports and other forms of betting are Europe’s most popular online gambling products, expected to be worth €14.64bn and accounting for 40% of Europe’s online gross gaming revenue in 2021. Of this, betting on horse racing is expected to be worth €4.88bn (13% of total) online gross gaming revenue, while...

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Online gambling products outlook in Europe
Online gambling products outlook in Europe

* Data points may be adjusted due to rounding. ** EU-27 and UK online gambling markets only. Source: H2 Gambling Capital, November 2021, www.h2gc.com.

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Online gambling devices shares in Europe
Online gambling devices shares in Europe

Online gambling is going mobile. In 2021, the share of online bets from mobile devices (phones and tablets) is expected to take over betting from desktop computers for the first time in Europe, with 50.5% of online bets expected from mobile devices and 49.5% of online bets expected to be placed from desktop. A general shift towards mobile betting...

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Online gambling shares of national gambling markets in Europe
Online gambling shares of national gambling markets in Europe

Significant differences exist in the online shares of the different national gambling markets. In 2020, Sweden was the European country with the highest share (66.2%) of its gambling activity taking place online, followed by Denmark (59.4%), UK (59.3%), Finland (58.5%) and Romania (56.7%). Notably, many of the countries which have...

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