Statistics

Online and land-based revenues in the European gambling market
Online and land-based revenues in the European gambling market

16.11.2018

In 2019, the total European gambling market was worth €98.6bn, with online gambling accounting for €24.5bn and land-based gambling accounting for €74.1bn in gross gaming revenue. In 2020, total gross gaming revenue is expected to drop by 23% to €75.9bn because of the impact of COVID-related closures on land-based gambling,...

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Online and land-based shares in the European gambling market
Online and land-based shares in the European gambling market

The market share of online gambling is growing steadily and is expected to reach 33.6% of Europe’s gross gaming revenue by 2025. In 2020, the share of online gambling is expected to momentarily increase to 34.7% of total gross gaming revenue as COVID-related closures reduce land-based gambling. The online share is then expected to...

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Regulated and unregulated gambling shares in the Europe online gambling market
Regulated and unregulated gambling shares in the Europe online gambling market

In 2019, Europe had an online gambling market channelling rate of 73.5%, meaning that nearly three quarters of online gambling activity took place in the regulated market, while 26.5% of activity took place in grey and black markets. The share of online gambling taking place in the regulated market is expected...

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Product shares in the European online gambling market
Product shares in the European online gambling market

Sports betting continues to be the most popular online gambling activity, with a 41% share of Europe’s online revenue and worth €10bn in gross gaming revenue in 2019. * EU-27 and UK markets only

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Betting devices used in the European online gambling market
Betting devices used in the European online gambling market

In 2019, 55.9% of Europe’s online bets were placed from a desktop computer, while 44.1% of online bets were placed from mobile devices. A shift to mobile betting is expected, with mobile reaching 58.2% of all online bets by 2025. * EU-27 and UK markets only

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National market shares in the European online gambling market
National market shares in the European online gambling market

In 2019, the UK (30.1%) accounted for the largest portion of Europe’s online gambling market revenue. Germany (11.4%), France (9.2%) and Italy (8.7%) were the next biggest national markets. * EU-27 and UK markets only

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