Statistics
Online Gambling Market (2018) (EU-28)
16.11.2018
In 2018, the total EU-28 online gambling market generated €22.2bn in Gross Gaming Revenue, accounting for 49.2% of the total global online gambling market. The channelled market accounted for €15.9bn, reflecting a channelling rate of 71.7%.
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Gambling Market Shares (2018) (EU-28)
In 2018, online gambling had a total Gross Gaming Revenue of €22.2bn, accounting for 23.2% of the total EU-28 gambling market. Meanwhile, offline gambling (lotteries, casinos, bookmakers shops, etc) had a total Gross Gaming Revenue of €73.5bn, accounting for 76.8% of the overall EU-28 gambling market.
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Most Popular Online Gambling Activities (%) (2018) (EU-28)
Sports betting was the most popular online gambling activity with 42.5% of the total EU market share (worth €9.4 billion GGR), followed by casino games at 32.4% (€7.2 billion GGR), lottery at 12.6% (€2.8 billion GGR), poker at 5% (€1.1 billion GGR), bingo at 4.3% (€1 billion GGR), and other...
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National Online Gambling Market Shares (2018) (EU-28)
In 2018, the UK market (34.2%) accounted for the largest portion of the total EU-28 online gambling market, based on Gross Gaming Revenue. Germany (11.1%), France (8.8%) and Italy (8.1%) were the next biggest national markets.
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Betting Devices Use (2018) (EU-28)
In 2018, 57% of online bets were placed from a desktop computer, while 43% of online bets were placed from mobile devices (by gross gaming revenue).
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