Standards and Codes

The European Gaming and Betting Association (EGBA) is committed to fostering a safe and sustainable online gambling sector in Europe. Our members adhere to a range of industry standards and codes established by EGBA to support this objective, complementing the strict licensing rules they already comply with in the European countries where they operate.

Standards to protect the interests of customers

Based on best practices, the EGBA standards are designed to protect the interests of customers and complement national regulatory requirements. Mandatory for all EGBA members, these standards also incorporate the Responsible Remote Gambling Measures, a European standard established by the European Committee for standardisation (CEN). The CEN standard includes 134 implementing measures to protect customers, prevent underage gambling, combat fraud, ensure responsible marketing practices, and safeguard customer privacy, among others – please find a summary here.

Advertising in a socially responsible way

In addition to the standards, EGBA established the first pan-European code of conduct on responsible advertising for online gambling. The code sets clear standards for advertising content across all media platforms. Broad in scope, the code also introduces dedicated measures for social media and the protection of minors.

Promoting the highest standards in data protection

EGBA further strengthened its commitment to consumer protection by publishing a code of conduct on data protection. This code establishes sector-specific rules and best practices to ensure EGBA members meet the highest standards of compliance with the EU General Data Protection Regulation 2016/679 (GDPR). By promoting strong data protection measures in the online gambling sector, EGBA underlines its commitment to the privacy and safety of customers.

Raising standards in anti-money laundering

To strengthen the online gambling sector’s contribution to the fight against money laundering in the EU, EGBA introduced new industry guidelines on anti-money laundering (AML). Developed collaboratively with its members, these guidelines provide operators with practical, sector-specific guidance on areas such as risk assessments, customer due diligence processes, suspicious transaction reporting, and record keeping. Following a risk-based approach, the guidelines support operators in complying with the various EU and national AML rules in Europe.

From industry standards and responsible advertising rules to robust data protection practices and practical AML guidance, each initiative reflects EGBA’s commitment to raising standards and driving positive change within Europe’s gambling sector.