EU Market

Gambling is becoming more and more an online activity

Technological innovation means that consumers can now enjoy online gambling and betting anywhere, anytime, across Europe.

Because of this technological change, Europe’s online gambling market is growing at about 10% per year, faster than land-based gambling, such as casinos or bookmaker shops. The economic size (or gross profit) of the European online sector is expected to rise from €19.6 billion in 2017 to €24.7 billion in 2020.

Gambling is becoming more and more an online activity

In 2017, the online sector had a 20.7% share of the EU gambling market, compared to land-based gambling which had a 79.3% share. The online share of the market is expected to grow to 24.9% in 2020.

The growth in online gambling is also being driven by changing regulatory landscapes in European countries, most of which now have dedicated regulation for online gambling activities.

Europe is a world leader in digital entertainment

The European market is the largest and most competitive for online gambling. In 2017, Europe had 48.9% share of the global online gambling market and this is forecast to remain relatively stable until at least 2020.[1] With sports betting now legalised in some US states European companies are now beginning to get a foothold in the US market, increasing their influence and bring their expertise to new markets.

Europe is a world leader in digital entertainment

Most people like to play traditional casino games or bet on sports

In 2017, sports betting was the most popular form of online gambling (40.3% of gross gambling win), followed by casino games (32.1%), lottery (13.3%), poker (6.1%), bingo (4.6%), and other games (3.6%).[2]

Most people like to play traditional casino games or bet on sports

Key facts:

  • Europe’s online gambling market is now growing at about 10% per year, the economic size (or gross profit) of the European sector is expected to rise from €19.6 billion in 2017 to €24.7 billion in 2020.
  • In 2017, the online sector had a 20.7% share of the EU gambling market, compared to land-based gambling which had a 79.3% share.
  • Europe is a world leader in digital entertainment, Europe has a 49% share of the global online gambling market which is forecast to remain stable until 2020.
  • Sports betting is the most popular form of online gambling (40.3%), followed by casino games (32.1%), lotteries (13.3%), poker (6.1%), bingo (4.6%), and other games (3.6%).

[1] H2 Gambling Capital (2018). See above table.

[2] H2 Gambling Capital (2018). See above table.

We use cookies in order improve your browsing experience on https://www.egba.eu, not to collect personal information. By continuing to use the site, you agree that that is OK. You can read more about our privacy policy here.