EGBA Publishes First Pan-European Code For Responsible Advertising For Online Gambling
The European Gaming and Betting Association (EGBA) has published the first pan-European Code of Conduct for responsible advertising for online gambling. The Code is broad in scope and introduces essential standards for advertising content, across all media platforms, and dedicated measures for social media. The Code has a particular focus on minor protection.
COVID-19: European Gambling Associations Issue Guidance On Safer Online Gambling And Responsible Advertising
With increasing global concern about the impact of the Coronavirus, EGBA has joined 15 other European online gambling associations to issue guidance on how online gambling companies can promote safer gambling and responsible advertising during this difficult time.
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Leading the way in popular digital entertainment
Online gambling is a digital entertainment activity which is popular in many EU countries. In 2018, our member companies had over 16.5 million Europeans customers.
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A truly European sector
Online gambling is truly cross-border. Our member companies hold licenses in 20 EU member states, adding up to a total of more than 121 licenses to provide their services in the EU.
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Promoting safer online gambling
The vast majority of people who gamble play for fun and in a responsible way, but not all do. EGBA supports measures to ensure that all players are better protected, especially the approximately 1-2% who display problem gambling behaviour.
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Supporting sports and sports integrity
Online gambling provides crucial funding support to sports. In 2018, our members contributed more than €218 million in financial support to sports federations, leagues and clubs, through direct sponsorships and sport streaming rights.
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Latest News
Norway’s gambling monopoly brought into question by new research
Norway has long justified its exclusive state-owned gambling monopoly on the basis that the state is better placed to protect...
25.05.2020
Read MoreEGBA welcomes Dutch trade body’s endorsement of its European code on responsible gambling advertising
Speel Verantwoord, the Dutch online gambling trade organisation, has today endorsed the European Gaming and Betting Association’s (EGBA) recently published European code...
21.05.2020
Read MoreEGBA: Sweden’s politicians should heed regulator’s concerns about deposit restrictions
Sweden’s gambling regulator warns that an enforced deposit limit could drive high-spending customers to unlicensed websites where they have less...
18.05.2020
Read MoreEGBA: new analysis shows EGBA’s responsible advertising code can reinforce national advertising rules
The European Advertising Standards Alliance (EASA)[1], was mandated by EGBA to conduct a gap analysis exercise, to assess how the...
15.05.2020
Read MoreBelgium’s online gambling sector endorses EGBA’s responsible advertising code
The Belgian Association of Gaming Operators (BAGO) has today endorsed the European Gaming and Betting Association’s (EGBA) code of conduct on responsible...
12.05.2020
Read MoreInvitation (webinar): A look into the Future of Online Gambling Advertising in Europe
Join EGBA and VIXIO Gambling Compliance on 19 May (2-3pm BST/3-4pm CET) for a webinar discussion on European online gambling advertising...
06.05.2020
Read MorePolitical decisions risk torpedoing Sweden's gambling regulations - CEOs
CEOs from major European online gambling companies have warned that political decisions in Sweden risk torpedoing the country's gambling regulations....
01.05.2020
Read MoreMonthly Newsletter - April 2020
Europe’s monthly online gambling news EGBA publishes first pan-European code for responsible advertising for online gambling The European Gaming and...
30.04.2020
Read MoreSweden’s unregulated online casino gambling is nearly twice official estimates - study
Political decisions in Sweden’s newly regulated market risk exacerbating unregulated online gambling and jeopardize consumer protection. Levels of unregulated online...
30.04.2020
Read MoreQ&A: EGBA’s Code of Conduct on Responsible Advertising for Online Gambling
This week, the European Gaming and Betting Association (EGBA) published the first pan-European Code of Conduct for responsible advertising for online...
29.04.2020
Read MoreFirst pan-European Code on Responsible Advertising for Online Gambling
BRUSSELS, 28 April 2020 – The European Gaming and Betting Association (EGBA) has today published the first pan-European Code of...
28.04.2020
Read MoreEGBA concerned Swedish restrictions could harm players, not protect them
Sweden’s new temporary restrictions on online gambling could do more harm to consumer protection than actually provide help to those...
23.04.2020
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EGBA represents bet365, Betsson Group, GVC Holdings PLC, Kindred Group PLC, and William Hill, who combined had a total of 121 online gambling licenses across 20 EU countries in 2018.
EGBA represents bet365, Betsson Group, GVC Holdings PLC, Kindred Group PLC, and William Hill, who combined had a total of 121 online gambling licenses across 20 EU countries in 2018.
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