Most popular online gambling products in Europe (2020)
Sports and other forms of betting are Europe’s most popular online gambling products, expected to be worth €14.64bn and accounting for 40% of Europe’s online gross gaming revenue in 2021. Of this, betting on horse racing is expected to be worth €4.88bn (13% of total) online gross gaming revenue, while online betting on sports, such as football, and other types of online betting, such as event betting, are expected to be worth €9.76bn (27% of total) online gross gaming revenue.
* EU-27 and UK online gambling markets only.
Source: H2 Gambling Capital, November 2021, www.h2gc.com.