Online gambling shares of national gambling markets (2020)

Online gambling shares of national gambling markets (2020)


Significant differences exist in the online shares of the different national gambling markets. In 2020, Sweden was the European country with the highest share (66.2%) of its gambling activity taking place online, followed by Denmark (59.4%), UK (59.3%), Finland (58.5%) and Romania (56.7%). Notably, many of the countries which have larger total gambling markets, by revenue, such as Germany, France, Italy, and Spain, had relatively lower online shares of their gambling markets.

* EU-27 and UK gambling markets only.

Source: H2 Gambling Capital, November 2021,

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