Online gambling shares of national gambling markets (2021)
Significant differences exist in the online shares of the different national gambling markets in Europe. In 2021, Sweden was the European country with the highest share (80%) of its gambling activity taking place online, followed by Latvia (75%), Lithuania (67%), Romania (65%) and the UK (65%). Notably, many countries that have much larger gambling markets, by revenue, such as Spain, Italy, Germany, and France, still had a relatively low online share of their respective gambling markets.
*EU-27 and UK online gambling markets only.
Source: H2 Gambling Capital, December 2022.