[Webinar] Monitoring customer behaviour: Harnessing data and technology to support safer online gambling

Tuesday 18 October, 11.00-12.00 CEST

Online gambling provides a unique environment where the use of data and technology can be combined to positively influence customer behaviour in support of safer gambling. The generation of customer data allows operators to monitor the behaviour of customers in real time and to identify potential risk indicators and markers of harm. This monitoring of risk indicators yields valuable information which operators can use to personalise and optimise their communications to customers in support of safer gambling. For example, this can take the form of personalised feedback on time spent playing, or nudges to encourage healthier play or to signpost the specific support tools available.

The European Gaming and Betting Association (EGBA) invites you to join us on 18 October for a webinar to explore the topic further and discuss the opportunities, challenges, and best practices in how operators can use behavioural science, data, and technology, to support safer gambling. This webinar is organised as part of the European Safer Gambling Week 2022.



11.00-11.05: Introduction and welcome by the moderator

  • Maris Catania, Head of Responsible Gaming and Research, Kindred Group.

11.05-11.20: DSM‐5 Criteria and Online Gambling Account‐Based Tracking Data – a study

  • Maris Catania, Head of Responsible Gaming and Research, Kindred Group.

11.20-12.00: Panel discussion

  • Grainne Hurst, Director of Corporate Affairs, Entain.
  • Rasmus Kjaergaard, CEO, Mindway AI.
  • Dan Spencer, Director of Safer Gambling, EPIC Risk Management.
  • Dan Whitlam, Head of Industry Standards, GamCare.

You can also join the discussions during the European Safer Gambling Week by following us on Twitter @EUgambling and using the hashtag #ESGW22.

About EGBA

The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gaming and betting operators established, licensed, and regulated within the EU, including bet365, Betsson Group, Entain, Flutter, Kindred Group, and William Hill. EGBA works together with national and EU regulatory authorities and other stakeholders towards a well-regulated and well-channelled online gambling market which provides a high level of consumer protection and takes account of the realities of the internet and online consumer demand. EGBA member companies meet the highest regulatory standards and, in 2020, had 234 online gambling licenses to provide their services to 29 million customers across 19 different European countries. Currently, EGBA members account for 36% of Europe’s online gambling gross gaming revenue (GGR).

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