Online Gambling Focus – Winter 2019

With several countries adopting new measures related to gambling advertising over the past year, it seems appropriate that advertising should be the topic for this Winter edition of our Online Gambling Focus newsletter. As well as enabling companies to highlight their products and offers to potential or existing customers, a major benefit of gambling advertising is that it directs consumers towards those gambling operators who are licensed in a given EU country. Having said that, there are risks that advertising exposes minors and other vulnerable groups to gambling. The challenge is how to strike the right balance: allowing advertising which is responsible, sufficiently directs betting consumers to the regulated gambling websites and does not entice problem gamblers or young people to gamble. In this issue we are pleased to have contributions from Prof. Mark Griffiths, of Nottingham Trent University, who elaborates on research in this area, and William Fenton, from the European Sponsorship Association (ESA), who gives his perspective on the role of sponsorship of sports.

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