Kindred: Harnessing the power of AI to tackle problem gambling

Kindred’s long-term ambition is to reach zero revenue derived from harmful gambling by 2023, and the use of the latest technologies will be key in tackling the issues related to problem gambling.

In 2021, Kindred partnered with Assissa Consultancy Europe to launch the Bettor Time app to its customers. The app can help identify early signs of problem gambling to the players who use the app. Bettor Time has been developed by Zafty Intelligence, a leading company in mobile mental health assessment, using proprietary machine learning software to identify unique changes in player behaviour associated with mental health issues. The app will be owned and managed by Assissa, who will control and distribute the aggregated anonymised player data for academic research. The aim will be to share access to this app across all markets and the wider industry, ensuring that operators can offer their customers access to the app and improve their responsible gambling efforts based on any research conducted.

How does the app work?

On the surface, the self-control app is essentially a time tracker that monitors a player’s time spent on gambling-related activities across all gambling operators. To measure their use, the app timestamps recognised gambling products that are open and front of screen. The important work goes on in the background. Zafty’s unique machine learning algorithms analyses the recorded activity and learns each player’s normal behaviour. Once this baseline has been established, the system can monitor changes in activity, sometimes very subtle, that might indicate early signs of problem behaviour; for example, a player who regularly bets for two hours on a Saturday morning suddenly starting to play at midnight on a Tuesday. Based on the level of change in the players’ behaviour, the app will recommend tailored features and support that will help the player to restore their gambling behaviour to a healthy level.

Launch during 2021

An initial launch on the Android mobile operating system will take place in the UK and France. An iOS launch will follow thereafter, with further development and partnership with other operators.

More information:

* This article appeared in EGBA’s recently published Sustainability Report 2020/21.

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