Recap: European Safer Gambling Week, 1-7 November 2021

The European Gaming and Betting Association (EGBA), and its partners, organised the inaugural European Safer Gambling Week (ESGW) on 1-7 November 2021. The theme of this first ESGW was “Fostering a Stronger Culture of Safer Gambling in Europe”.

ESGW is an annual cross-industry initiative to promote safer gambling in Europe and was organised for the first time by EGBA in conjunction with supporting national online gambling associations.

The aim of ESGW is to raise awareness of safer gambling between customers, gambling companies, regulatory authorities and the wider public and to share knowledge and information about the existing regulations for safer gambling, the tools available to promote safer gambling, tips on how to gamble more safely, the latest research, and much more.

In this first year, ESGW content had over 300,000 views across social media.

ESGW coincided with a number of local safer gambling weeks, particularly in Ireland, Malta and the UK, and a series of online events took place across various European countries. These events were free to attend, and you can find more information and view them below.

Online events

Date Time Topic and information Organiser Country Register / Watch

1 Nov

10.00 – 11.00 CET Using technology advancement to better manage Responsible Gambling AOJND Romania Recording not available
14.00 – 15:30 CET Operator best practice – safer gambling initiatives in 2021 Safer Gambling Week/EGR  UK Watch

2 Nov

14.00 – 15.30 CET UK safer gambling charity updates Safer Gambling Week/EGR  UK Watch
16.00 – 16.30 CET BOS launches #Spelbranschen podcast, Episode #1, on industry responsibility BOS Sweden Listen

3 Nov

10.00 – 10.20 CET Addressing Harmful Gambling Revenue – Kindred’s journey to 0% Kindred Malta Watch
10.25 – 10.40 CET Explainable Persuasion for More Informed Play with Kindred Kindred Malta Watch
10.45 – 11.05 Research on Product Risks with Kindred Kindred Malta Watch
11.00 – 11.45 CET Consumer protection and online gambling: an overview of the regulations in various EU countries EGBA EU Watch
14.00 – 15.30 CET A spotlight on new safer gambling research Safer Gambling Week/EGR UK Watch

4 Nov

11.00 – 11.15 CET RG Week with Betsson Group’s Eduards Jakubovs – Head of Responsible Gaming Betsson Malta Watch
14.30 – 15.00 CET BOS launches #Spelbranschen podcast, Episode #2, on responsible gambling research BOS Sweden Listen
17.00 – 18.00 CET Responsible gambling tools and their impact on consumer behavior APAJO Portugal Watch

5 Nov

10.00 – 11.00 CET Safer Gambling Week Live from Gaming Malta iGEN Malta Watch
11.00 – 12.00 CET Artificial Intelligence and online gambling: What are the opportunities and challenges for safer gambling? EGBA EU Watch


 Supporting associations

  • AOJND – Asociația Organizatorilor de Jocuri de Noroc la Distanță (Romania)
  • APAJO – Associação Portuguesa de Apostas e Jogos Online (Portugal)
  • BAGO – Belgian Association of Gaming Operators (Belgium)
  • BGC – Betting and Gaming Council (UK)
  • Branschföreningen för Onlinespel (Sweden)
  • EGBA – European Gaming and Betting Association (EU)
  • iGEN – iGaming European Network (Malta)
  • IBA – Irish Bookmakers Association (Ireland)
  • JDigital – Asociación Española de Juego Digital (Spain)
  • LIAB – Latvijas interaktīvo azartspēļu biedrības (Latvia)
  • NOGA – Netherlands Online Gambling Association (Netherlands)



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