EGBA strengthens anti-money laundering efforts with new pan-European guidelines

New EGBA guidelines introduce a set of pan-European, self-regulatory standards to help Europe’s online gambling operators comply with the latest EU and national anti-money laundering rules and contribute to Europe’s fight against money laundering. EGBA invites feedback on the guidelines from interested stakeholders by 13 October 2022.

Brussels, Today – The European Gaming and Betting Association (EGBA) has published the first ever pan-European, self-regulatory guidelines to strengthen the anti-money laundering (AML) efforts of Europe’s online gambling operators and support the sector’s contribution to the fight against money laundering. The publication of the guidelines continues EGBA’s commitment to promote the highest level of industry responsibility.

The EGBA guidelines on fighting money laundering and terrorist financing contain best practice industry standards, which online gambling operators should apply across their entire EU and EEA operations. The guidelines apply a risk-based approach and include sector-specific guidance to support a high standard of compliance with EU, national and supranational AML rules. While the guidelines are intended to complement and strengthen existing AML rules, they have also been developed with consideration towards the EU’s upcoming AML package, which contains new rules on AML.

The guidelines include, amongst others, practical guidance on:

  • How to conduct customer and business risk assessments.
  • Customer Due Diligence and improving cooperation during the process.
  • Suspicious Transaction Reporting requirements.
  • The relationship between AML and safer gambling.
  • Record-keeping requirements.

To ensure the latest industry best practices are incorporated in the guidelines, EGBA invites interested stakeholders to submit feedback by 13 October 2022, following which EGBA will publish the finalised guidelines. To ensure the guidelines do what they intend, EGBA members will be required to submit yearly reports to EGBA summarising their progress in implementing the guidelines. The guidelines may be amended in the future to ensure they remain up to date with the latest industry best practices. Companies who are not members of EGBA are invited to join the initiative.

“We’re pleased to present the first ever pan-European industry standards on anti-money laundering for Europe’s online gambling sector. Preventing online gambling from being used to hide the proceeds of crime is an important test for Europe’s gambling operators – but there’s currently very little sector-specific guidance to help operators in their compliance efforts. We hope these guidelines will fill this gap and lay strong foundations for the sector to achieve the highest possible standards in AML compliance.

It’s important to gather expertise across the sector and we invite stakeholder feedback on the guidelines to ensure that, together, the sector can contribute positively and proactively to Europe’s fight against money laundering.” – Dr Ekaterina Hartmann, Director of Legal and Regulatory Affairs, EGBA.

About EGBA

The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gaming and betting operators established, licensed, and regulated within the EU, including bet365, Betsson Group, Entain, Flutter, Kindred Group, and William Hill. EGBA works together with national and EU regulatory authorities and other stakeholders towards a well-regulated and well-channelled online gambling market which provides a high level of consumer protection and takes account of the realities of the internet and online consumer demand. EGBA member companies meet the highest regulatory standards and, in 2020, had 234 online gambling licenses to provide their services to 29 million customers across 19 different European countries. Currently, EGBA members account for 36% of Europe’s online gambling gross gaming revenue (GGR).

Contact Us

Dr Ekaterina Hartmann

Director of Legal and Regulatory Affairs

Tel: +32 255 408 90


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