e-ID: EGBA welcomes European Commission proposal for a European digital identity
Introduction of a European e-ID could have significant and positive impacts on how customer identity is verified in Europe’s online gambling sector
The European Commission has today announced plans for a European digital identity, an electronic identity wallet (e-ID) to allow EU citizens to access public and private services online. The European Gaming and Betting Association (EGBA) welcomes the proposal and believes it will lead to more common approaches to identity verification for many online sectors in Europe, including online gambling.
The European Commission’s new proposal, which amends the Commission’s previous eIDAS regulation, would oblige EU public and private sector bodies to offer the e-ID and allow for EU citizens to utilise the e-ID anywhere in the EU to identify and authenticate themselves to access services in both the public and private sectors.
The EGBA believes that the introduction of a European e-ID could have significant and positive impacts on how customer identity is verified in Europe’s online gambling sector. It would benefit:
- Customers: by providing a reliable method for online betting customers, in every EU country, to verify their identity in an easy and secure manner. It would also allow the customer to control what information they wish to share.
- Operators: by providing online gambling operators with a new, streamlined method for compliance with the different national Know-Your-Customer requirements, such as age verification, which they must comply with in the EU. A standardised identity verification method would particularly help reduce administrative and compliance costs for those online gambling operators who operate across multiple European jurisdictions.
- Regulators: by offering gambling regulators across the EU a standardised method to identity customers and support operator compliance in their jurisdiction. It could also positively impact the EU fight against criminal and fraudulent activity.
The adoption of a European e-ID could also generate 9.6 billion euros in benefits for the EU economy and create up to 27,000 jobs over a five-year period, according to the European Commission. Currently 14 EU countries have e-ID schemes, of which only 7 include mobile apps and, by 2030, the Commission has set a target that 80% of EU citizens use e-ID.
“An ever-increasing number of Europeans are using online services and a common electronic identification method would help them to access online services in a practical, secure way which safeguards their data. We welcome the proposal for a Europe-wide e-ID, which would have significant positive impacts on the way KYC is conducted in Europe’s online gambling sector and help establish more common approaches to identity verification. An EU e-ID would, for example, help strengthen existing processes to prevent minors from accessing online gambling and to fight fraud and money laundering.” – Ekaterina Hartmann, Director, EGBA.
The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gaming and betting operators established, licensed and regulated within the EU, including bet365, Betsson Group, Entain, Kindred Group, and William Hill. The Swedish Trade Association for Online Gambling (BOS) is also an affiliate member. EGBA works together with national and EU regulatory authorities and other stakeholders towards a well-regulated and well-channeled online gambling market which provides a high level of consumer protection and takes into account the realities of the internet and online consumer demand. EGBA member companies meet the highest regulatory standards and have 145 online gambling licenses to provide their services to 16 million customers in 17 different European countries.