Betway Joins EGBA’s Anti-Money Laundering Guidelines

Betway has become the first brand outside of EGBA’s membership to sign up to the organisation’s pan-European guidelines on anti-money laundering.

Brussels, 19 July 2023 – The European Gaming and Betting Association (EGBA) is pleased to announce that leading global online betting and gaming brand Betway has joined its pan-European anti-money laundering guidelines. By signing up to the initiative, Betway underlines its commitment to combatting money laundering in Europe’s online gambling sector.

As the leading trade association at European-level for the online gambling sector, EGBA developed the guidelines to strengthen the sector’s efforts in fighting financial crime and ensuring compliance with the latest anti-money laundering regulations in the EU. The guidelines, published in March 2023, provide practical and sector-specific recommendations for operators in areas such as, amongst others, customer and business risk assessments, customer due diligence processes, suspicious transaction reporting, and record-keeping.

The guidelines employ a risk-based approach to assist operators in complying with the various anti-money laundering rules in the EU, including the EU’s forthcoming AML Regulation. They were designed by a team of EGBA’s top compliance experts with consideration to both current best practices and future developments in the field.

All EGBA members must apply the guidelines automatically. As part of their participation, Betway will be required to provide yearly reports to EGBA summarising its progress in implementing the guidelines. This reporting system ensures transparency and accountability among all participating companies and provides a mechanism for tracking progress in implementing the guidelines. All participants will also meet annually to discuss progress in implementing the guidelines and consider any revisions that may be needed.

“Betway is proud to announce its full commitment to joining and adhering to the EGBA AML Guidelines and will work closely with EGBA and other industry partners to exchange best practice and strengthen collective efforts against money laundering and financial crime.” Anthony Werkman, CEO of Betway.

“We’re delighted to have Betway join our anti-money laundering guidelines. Its decision to join shows its commitment to upholding the highest AML compliance standards. We’re determined to encourage the uptake of the guidelines among other operators who aren’t currently members of EGBA and invite interested operators to contact us. Only by working together, across the sector, can we truly raise the bar in AML standards.”Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs at EGBA.

On 26 April, EGBA hosted a webinar to present its new AML guidelines. For a full video recording, please visit here.

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About Betway

Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.

Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community. For more information, visit

About EGBA

The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gambling operators established, licensed, and regulated within the EU, including bet365, Betsson Group, Entain, Flutter, Kindred Group, and 888 William Hill. EGBA works together with national and EU authorities and other stakeholders towards a well-regulated and well-channelled online gambling market which provides a high level of consumer protection and takes account of the realities of the internet and online consumer demand. EGBA member companies meet the highest regulatory standards and, in 2022, had 267 online gambling licenses to provide their services to 31.2 million customers across 22 different European countries. Currently, our members account for about a third of Europe’s online gambling gross gaming revenue (GGR).


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