Press Releases

EGBA’s responsible advertising code gathers momentum with Norwegian group’s endorsement

11.06.2020

The Norwegian online gambling association endorses EGBA’s new code of conduct for responsible advertising. BRUSSELS/OSLO, 11 June 2020 – The Norwegian association for online gambling (NBO) has today officially endorsed EGBA’s new European code of conduct on responsible advertising for online gambling, becoming the fourth national gambling association[1] to endorse the code. NBO will now promote the code to its members and encourage them to sign up to it. Maarten Haijer, Secretary General, EGBA: “Norway is one of the few remaining European countries which maintain an exclusive state-owned gambling monopoly and its approach to regulating gambling needs a fundamental rethink. When this happens, companies should be ready to enter the market in a responsible and sustainable way, and NBO’s commitment to responsible advertising is an important step to ensuring this. The responsible advertising code is part of EGBA’s commitment to raise standards and make gambling even safer and we urge other online gambling...

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EGBA demonstrates commitment to GDPR with sectoral code of conduct for data protection

10.06.2020

New Code establishes rules and best practices to strengthen data protection in the online gambling sector and is one of Europe’s first sector-specific initiatives to support compliance with the GDPR. BRUSSELS, 10 June 2020 – The European Gaming and Betting Association (EGBA) has today published a draft Code of Conduct on data protection which establishes dedicated sector-specific rules and best practices to ensure compliance with the EU General Data Protection Regulation 2016/679 and promotes the highest standards of data protection in the online gambling sector. The draft Code of Conduct on Data Protection in Online Gambling sets long-term data protection standards for Europe’s online gambling sector and is intended to complement and reinforce the sector’s compliance with the GDPR. The Code is one of Europe’s first ever sector-specific self-regulatory initiatives to support compliance with the GDPR. The Code is part of EGBA’s wider efforts to drive standards in the online gambling...

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Danish online gambling association DOGA endorses EGBA’s responsible advertising code

08.06.2020

The Danish association is the third online gambling association to endorse EGBA’s new code of conduct for responsible advertising. BRUSSELS/COPENHAGEN, 08 June 2020 – The Danish Online Gambling Association (DOGA) has today officially endorsed EGBA’s new European code of conduct on responsible advertising for online gambling. DOGA is the third national gambling association (along with the association’s in Belgium and the Netherlands) to publicly endorse EGBA’s advertising code and it will now promote the code to its members and encourage other gambling companies in Denmark to sign up to it. “We’re very pleased with the support of DOGA and its commitment to promote responsible advertising in Denmark. Through its measures, this code will contribute to strengthening consumer protection across European countries. As part of our commitment to responsible advertising in Europe, we aim for the code to be widely adopted and urge other online gambling associations and companies to join forces with us to...

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EGBA welcomes Dutch trade body’s endorsement of its European code on responsible gambling advertising

21.05.2020

BRUSSELS/AMSTERDAM, 21 May 2020 - Speel Verantwoord, the Dutch online gambling trade organisation, has today endorsed the European Gaming and Betting Association’s (EGBA) recently published European code of conduct on responsible advertising for online gambling. The code is the first pan-European initiative for gambling advertising and aims to strengthen consumer and minor protection in Europe by introducing essential standards for responsible advertising content and dedicated measures for social media. The code applies to EGBA members and other online gambling companies who sign up to it, and its application will be monitored by an independent third party. A recent analysis found the code to complement and reinforce the existing regulation of gambling advertising in European countries and, in several countries, the code’s measures are stricter than the existing national rules, due to the detailed and targeted nature of certain parts of the code. Speel Verantwoord, whose member companies include bet365, Betsson, Dazzletag, Flutter,...

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Belgium’s online gambling sector endorses EGBA’s responsible advertising code

12.05.2020

BRUSSELS, 12 May 2020 - The Belgian Association of Gaming Operators (BAGO) has today endorsed the European Gaming and Betting Association’s (EGBA) code of conduct on responsible advertising for online gambling. EGBA’s responsible advertising code, published recently, aims to strengthen the responsibility of advertising for online gambling in Europe, through the introduction of essential standards for advertising content and dedicated measures for social media. The code applies to all media platforms and has a particular focus on minor protection. BAGO, whose member companies account for 70% of Belgium’s licensed online and offline gambling market, will now promote the code and encourage its member companies to sign up to the code. “EGBA welcomes BAGO’s endorsement of our code and their commitment to promoting responsible advertising. We encourage other associations and companies to sign up to the code and play their part in promoting more responsible advertising across Europe’s online gambling sector.” - Maarten Haijer, Secretary General,...

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First pan-European Code on Responsible Advertising for Online Gambling

28.04.2020

BRUSSELS, 28 April 2020 – The European Gaming and Betting Association (EGBA) has today published the first pan-European Code of Conduct on responsible advertising for online gambling. The Code is broad in scope and introduces essential standards for advertising content, across all media platforms, and dedicated measures for social media. The Code has a particular focus on minor protection. The “Code of Conduct on Responsible Advertising for Online Gambling” intends to complement and strengthen existing legal and self-regulatory frameworks for online gambling advertising in Europe(1). The initiative has been developed in the context of the EU Audio Visual Media Services Directive, which emphasises the important role of self and co-regulation in protecting minors from exposure to gambling advertising(2). The Code includes specific measures on: Content moderation – how gambling advertising should and should not look like. Minor protection – no gambling advertising during broadcasts dedicated to minors; age screening tools...

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