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Promotion of safer gambling
Customers whose gambling behaviour was analysed in support of safer gambling
4 1m
25%
Personalised safer gambling communications sent to customers
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Number of generic safer gambling communications sent to customers
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Customers who received generic safer gambling communications
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Customers who contacted customer support for help with their gambling
Customers who were escalated to responsible gambling staff as a result of their gambling
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Helplines provided on all websites
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8 1m
49%
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0 3m
2%
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0 1m
0 7%
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Employees who received safer gambling training
32,479
77%
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14 2m
EGBA members sent 2 8m personalised safer gambling communications to their customers about their individual gambling
Customers who received personalised safer gambling communications
1 5m
9%
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