BOS, the association of EU licensed online gambling companies operating in Sweden, announced today it has joined the EGBA, Europe’s leading Brussels based online gambling body.  

Commenting on the agreement, Gustaf Hoffstedt, Secretary General of BOS said: “It is with great joy that BOS has been approved as an affiliate member of EGBA. For many years, we have been following the important work of the EGBA in Brussels. If we are to achieve full effect in the EU-related work we have to muster our forces, and this is where EGBA comes into play. Just like BOS unites many actors in Sweden, EGBA unites many under the EU-canopy.

The decision comes at a time when Sweden is discussing the future of its gambling market. The Swedish gambling legislation has come under great scrutiny following the Commission’s decision last year to refer Sweden to the Court of the Justice of the European Union (CJEU) for lack of compliance with EU law.

Gustaf Hoffstedt, Secretary General of BOS added: “With our affiliated membership, we want to pull our weight, to the benefit of the bigger picture but also the national gambling market in our own Swedish jurisdiction.”

Maarten Haijer, Secretary General of EGBA, concluded: “We are very pleased that BOS has joined EGBA. Together we are stronger in the Brussels and the Swedish discussions on the future of online gambling. After previously welcoming the Gibraltar Betting and Gaming Association (GBGA), the EGBA is pleased to be joint by our second affiliate member association. It shows the importance of working together to ensure that Europe moves towards an attractive regulated market with high consumer protection standards.”

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For more information, please contact:

Gustaf Hoffstedt, Secretary General, BOS gustaf.hoffstedt@bos.nuTel: +46 708 18 28 21, or

Maarten Haijer, Secretary General, EGBA Tel: +32 2 554.08.90


About BOS:

BOS, the Industry Association for Online Gambling (Branschföreningen för Onlinespel) was founded in 2012. The association represents the companies that hold an EU-license and that operate on the Swedish market. Currently, BOS has 18 members and thereby represents a majority of the Swedish gambling market online, excluding online gambling companies that hold Swedish licenses.

BOS shall be a natural partner for political representatives as well as government agencies and non-profit organisations for all issues pertaining to online gambling. The board consists of Betfair, Unibet, Betsson, Mr Green & Co. and Paf.

Associated members are Bet365, Bonnier Gaming, Evolution Gaming, Pokerstars, William Hill, Net Entertainment, Nyx Gaming, Ladbrokes, Prima Network, ComeOn, Gamesys, Cherry and Leo Vegas.

 About the EGBA:

The EGBA is an association of leading European gaming and betting operators Bet-at-home, BetClic,, Expekt, and Unibet. The Gibraltar Betting and Gaming Association (GBGA) and Branschföreningen för Onlinespel (BOS) are affiliate members of EGBA. As a Brussels-based non-profit association, EGBA promotes the rights of more than 20 million adult European citizens to participate in online gambling of their choice in an informed, regulated, safe and secure environment. While online gambling remains a smaller part of the total gambling market (15%), based upon innovation, technology and digital consumer demand, online gambling transformed itself into an industry champion of the European digital economy with material spin-off effects towards other digital economies and strong synergies with sports. EGBA members have invested more than €600M into digital security and contributed to sports with more than €800M, mainly via sponsorship deal and purchasing innovative sports streaming rights.

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